About Us
Who Is Synthesis Interactive?
Synthesis Interactive is a group of web design, web development and web marketing companies. We have worked on various projects, spanning from mid-sized corporate and ecommerce websites to government-sponsored design and development projects, so there is no shortage of hands-on experience when it comes to creating successful websites.
The idea behind Synthesis Interactive is to join forces so each of us can focus on what we do best, and have the others focus on what they do best. As our teams had overlapping in all major areas, this naturally brought up a healthy culture of perfecting each other’s ideas so the outcome is as close to perfection as possible.
What this means for you and your business?
Most of the companies out there have one Core Competency at which they excel. The problem arrives when you get a service that excels either in design or development or marketing potential. So you do get a great result in one area, but the other two suffer. This is why so many websites are unbalanced and therefore, not as effective for your business.
The Best Practices Approach
There’s a rule called 80/20, which in the On-line world means that in general, individual companies have 80% deliverability in their core competency, leaving 20% time for the other two components, which get barely done using only Best Practices, whether that’s development, design or marketing.
Basically, you pay for a racing horse and get a donkey with three legs of which only one is really functional.
What is the potential of this website to compete in your niche? Well, the poor “donkey” has only one functional leg, so, not a lot of potential there, right?
The Competitive Advantage Approach
Before we joined forces, each of us delivered in Design, Development and Marketing Potential with this 80/20 rule.
But now, things are dramatically different. Now each department focuses 100% on Graphics Design, Web Development and Web Marketing. That’s three fully functional legs, right?
Plus the entire team goes through every design/development/marketing idea, perfects it and then each department works on implementation. That’s getting four for the price of three.
To refer back to the racing horse illustration, what you get from Synthesis Interactive is:
100% Excellence in Design
100% Excellence in Development
100% Excellence in Marketing
100% Excellence in Competitive Advantage
