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	<title>Synthesis Interactive</title>
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	<link>http://www.synthesisinteractive.com</link>
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		<title>Info Kiosks as Local Platforms for Mobile Marketing</title>
		<link>http://www.synthesisinteractive.com/portfolio/dreams-development-studio/info-kiosks-as-local-platforms-for-mobile-marketing.html</link>
		<comments>http://www.synthesisinteractive.com/portfolio/dreams-development-studio/info-kiosks-as-local-platforms-for-mobile-marketing.html#comments</comments>
		<pubDate>Mon, 20 Feb 2012 13:11:28 +0000</pubDate>
		<dc:creator>imateski</dc:creator>
				<category><![CDATA[Dreams Development Studio]]></category>
		<category><![CDATA[bluetooth]]></category>
		<category><![CDATA[centralized maintenence]]></category>
		<category><![CDATA[info pults]]></category>
		<category><![CDATA[local advertizing]]></category>
		<category><![CDATA[touchscreen]]></category>

		<guid isPermaLink="false">http://synthesisinteractive.com/?p=91</guid>
		<description><![CDATA[Info Pults are advertizing platforms that allow local businesses to advertize their services, or use the info pults as bulletin boards. ]]></description>
			<content:encoded><![CDATA[<p><strong>Developer</strong>: Dreams</p>
<p><strong>Services:</strong></p>
<ul>
<li>Develop touch-screen navigation</li>
<li>Integrate the web-based information structure with Bluetooth downloading</li>
<li>Create an on-line platform for updating information to all/selected info pults</li>
</ul>
<p><strong>Bragging rights:</strong></p>
<ul>
<li>Bluetooth advertising</li>
<li>Printing different kinds of information</li>
<li>Downloading information via Bluetooth</li>
<li>Live support trough communication system</li>
</ul>
<p>The info pults are Advertizing platforms that allow local businesses to advertize their products and services, or use the info pults as bulletin boards. This product is ideal for quick information distribution in:</p>
<ul>
<li>airports</li>
<li>hospitals</li>
<li>hotels and restaurants</li>
<li>schools and universities</li>
<li>municipality buildings etc.</li>
</ul>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-93" title="info-kiosks-local-mobile-marketing" src="http://synthesisinteractive.com/wp-content/uploads/2012/02/info-kiosks-local-mobile-marketing.jpg" alt="info kiosks local mobile marketing Info Kiosks as Local Platforms for Mobile Marketing" width="680" height="306" /></p>
<p>The info pults come in different sizes and shapes, based on your needs. They are all vandal-proof and use heavy-coating industrial paint. The glass is a heavy-duty bulletproof glass that can take a direct hit without suffering any damage.</p>
<p>Here are several photos of the info pults:</p>

<a href='http://www.synthesisinteractive.com/portfolio/dreams-development-studio/info-kiosks-as-local-platforms-for-mobile-marketing.html/attachment/info-kiosks-local-mobile-marketing' title='info-kiosks-local-mobile-marketing'><img width="150" height="150" src="http://www.synthesisinteractive.com/wp-content/uploads/2012/02/info-kiosks-local-mobile-marketing-150x150.jpg" class="attachment-thumbnail" alt="info kiosks local mobile marketing 150x150 Info Kiosks as Local Platforms for Mobile Marketing" title="info-kiosks-local-mobile-marketing" /></a>
<a href='http://www.synthesisinteractive.com/portfolio/dreams-development-studio/info-kiosks-as-local-platforms-for-mobile-marketing.html/attachment/info-pult-32-inch-screen' title='info-pult-32-inch-screen'><img width="150" height="150" src="http://www.synthesisinteractive.com/wp-content/uploads/2012/02/info-pult-32-inch-screen-150x150.jpg" class="attachment-thumbnail" alt="info pult 32 inch screen 150x150 Info Kiosks as Local Platforms for Mobile Marketing" title="info-pult-32-inch-screen" /></a>
<a href='http://www.synthesisinteractive.com/portfolio/dreams-development-studio/info-kiosks-as-local-platforms-for-mobile-marketing.html/attachment/info-pult-22-inch-screen' title='info-pult-22-inch-screen'><img width="150" height="150" src="http://www.synthesisinteractive.com/wp-content/uploads/2012/02/info-pult-22-inch-screen-150x150.jpg" class="attachment-thumbnail" alt="info pult 22 inch screen 150x150 Info Kiosks as Local Platforms for Mobile Marketing" title="info-pult-22-inch-screen" /></a>
<a href='http://www.synthesisinteractive.com/portfolio/dreams-development-studio/info-kiosks-as-local-platforms-for-mobile-marketing.html/attachment/junior-info-pult-22-inch-screen' title='junior-info-pult-22-inch-screen'><img width="150" height="150" src="http://www.synthesisinteractive.com/wp-content/uploads/2012/02/junior-info-pult-22-inch-screen-150x150.jpg" class="attachment-thumbnail" alt="junior info pult 22 inch screen 150x150 Info Kiosks as Local Platforms for Mobile Marketing" title="junior-info-pult-22-inch-screen" /></a>
<a href='http://www.synthesisinteractive.com/portfolio/dreams-development-studio/info-kiosks-as-local-platforms-for-mobile-marketing.html/attachment/home-page-on-local-info-pult' title='home-page-on-local-info-pult'><img width="150" height="150" src="http://www.synthesisinteractive.com/wp-content/uploads/2012/02/home-page-on-local-info-pult-150x150.jpg" class="attachment-thumbnail" alt="home page on local info pult 150x150 Info Kiosks as Local Platforms for Mobile Marketing" title="home-page-on-local-info-pult" /></a>
<a href='http://www.synthesisinteractive.com/portfolio/dreams-development-studio/info-kiosks-as-local-platforms-for-mobile-marketing.html/attachment/local-info-pult2' title='local-info-pult2'><img width="150" height="150" src="http://www.synthesisinteractive.com/wp-content/uploads/2012/02/local-info-pult2-150x150.jpg" class="attachment-thumbnail" alt="local info pult2 150x150 Info Kiosks as Local Platforms for Mobile Marketing" title="local-info-pult2" /></a>
<a href='http://www.synthesisinteractive.com/portfolio/dreams-development-studio/info-kiosks-as-local-platforms-for-mobile-marketing.html/attachment/local-info-pult' title='local-info-pult'><img width="150" height="150" src="http://www.synthesisinteractive.com/wp-content/uploads/2012/02/local-info-pult-150x150.jpg" class="attachment-thumbnail" alt="local info pult 150x150 Info Kiosks as Local Platforms for Mobile Marketing" title="local-info-pult" /></a>
<a href='http://www.synthesisinteractive.com/portfolio/dreams-development-studio/info-kiosks-as-local-platforms-for-mobile-marketing.html/attachment/advertizing-of-local-businesses-info-pult' title='advertizing-of-local-businesses-info-pult'><img width="150" height="150" src="http://www.synthesisinteractive.com/wp-content/uploads/2012/02/advertizing-of-local-businesses-info-pult-150x150.jpg" class="attachment-thumbnail" alt="advertizing of local businesses info pult 150x150 Info Kiosks as Local Platforms for Mobile Marketing" title="advertizing-of-local-businesses-info-pult" /></a>

<p>&nbsp;</p>
<p>For more info, feel free to <a href="http://www.dreams.com.mk/information-kiosks-with-touch-screen-display.html" target="_blank">visit the Info Pults details page</a>.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>WordPress eCommerce Development for Digital Products eStore</title>
		<link>http://www.synthesisinteractive.com/portfolio/webmaxformance/wordpress-ecommerce-development-for-digital-products-estore.html</link>
		<comments>http://www.synthesisinteractive.com/portfolio/webmaxformance/wordpress-ecommerce-development-for-digital-products-estore.html#comments</comments>
		<pubDate>Mon, 20 Feb 2012 11:51:58 +0000</pubDate>
		<dc:creator>imateski</dc:creator>
				<category><![CDATA[WebMaxFormance]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[webmaxformance]]></category>
		<category><![CDATA[wordpress development]]></category>

		<guid isPermaLink="false">http://synthesisinteractive.com/?p=81</guid>
		<description><![CDATA[WordPress eCommerce development for selling digital products, SEO, Landing Page Optimization, etc. Come on in for more info.]]></description>
			<content:encoded><![CDATA[<p><strong>Developer: WebMaxFormance</strong></p>
<p><strong>Services: </strong></p>
<ul>
<li>Integrating WordPress with ecommerce functionality for digital products that enables secure paypal and credit card processing,</li>
<li>graphic design of the website,</li>
<li>Logo design,</li>
<li>Landing Page Optimization,</li>
<li>eCommerce copywriting,</li>
<li>On-site SEO,</li>
<li>Link building</li>
<li>Social Media Marketing,</li>
<li>Email Marketing,</li>
<li>Regular website maintenance.</li>
</ul>
<p><strong>Bragging rights:</strong></p>
<ul>
<li>The site has a Google PR3,</li>
<li>Ranks in Alexa on 3M, and</li>
<li>Ranks on #1 in Google searches for the targeted keyphrases.</li>
<li>Can securely process credit cards without a need of SSL (uses 2CO payment)</li>
<li>With Conversion Optimization the site&#8217;s Conversion Rate ranges about 3%</li>
</ul>
<p>WordPress eCommerce development for selling digital products is among the top demands on the web. WebMaxFormance developed this site back in August 2010, and the site runs profitably ever since.</p>
<p><a href="http://www.ebooksandtutorials.com" target="_blank">eBooks and Tutorials</a>  is a digital products ecommerce website that processes PayPal and Credit Cards.</p>
<p>After payment, the client is redirected to a My Products page where they can download their products and purchase invoices. The system creates an account with each purchase, so visitors can come back and re-download their products, or buy new ones.</p>
<p>There is a possibility of discount codes too, but that is not enabled on this store because our research shows people don&#8217;t get any extra interest to purchase with or without the discount coupon enabled.</p>
<p><strong>Please take a minute to see the screenshots of the Homepage, Product page, Checkout page and Payment page.</strong></p>

<a href='http://www.synthesisinteractive.com/portfolio/webmaxformance/wordpress-ecommerce-development-for-digital-products-estore.html/attachment/ebooksandtutorials' title='ebooksandtutorials'><img width="150" height="150" src="http://www.synthesisinteractive.com/wp-content/uploads/2012/02/ebooksandtutorials-150x150.png" class="attachment-thumbnail" alt="ebooksandtutorials 150x150 WordPress eCommerce Development for Digital Products eStore" title="ebooksandtutorials" /></a>
<a href='http://www.synthesisinteractive.com/portfolio/webmaxformance/wordpress-ecommerce-development-for-digital-products-estore.html/attachment/product-page-digital-product' title='product-page-digital-product'><img width="150" height="150" src="http://www.synthesisinteractive.com/wp-content/uploads/2012/02/product-page-digital-product-150x150.png" class="attachment-thumbnail" alt="product page digital product 150x150 WordPress eCommerce Development for Digital Products eStore" title="product-page-digital-product" /></a>
<a href='http://www.synthesisinteractive.com/portfolio/webmaxformance/wordpress-ecommerce-development-for-digital-products-estore.html/attachment/checkout-page' title='checkout-page'><img width="150" height="150" src="http://www.synthesisinteractive.com/wp-content/uploads/2012/02/checkout-page-150x150.png" class="attachment-thumbnail" alt="checkout page 150x150 WordPress eCommerce Development for Digital Products eStore" title="checkout-page" /></a>
<a href='http://www.synthesisinteractive.com/portfolio/webmaxformance/wordpress-ecommerce-development-for-digital-products-estore.html/attachment/payment-page' title='payment-page'><img width="150" height="150" src="http://www.synthesisinteractive.com/wp-content/uploads/2012/02/payment-page-150x150.jpg" class="attachment-thumbnail" alt="payment page 150x150 WordPress eCommerce Development for Digital Products eStore" title="payment-page" /></a>

<p>For more details, please contact WebMaxFormance using the <a href="http://www.webmaxformance.com/contact-us" target="_blank">Contact Us</a> page.</p>
<p>We&#8217;d appreciate it if you share this page with your friends using the Pin It, Like, Tweet and other social buttons below.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Out-of-the-Box Development and Marketing Solutions</title>
		<link>http://www.synthesisinteractive.com/case-studies/out-of-the-box-development-and-marketing-solutions.html</link>
		<comments>http://www.synthesisinteractive.com/case-studies/out-of-the-box-development-and-marketing-solutions.html#comments</comments>
		<pubDate>Sat, 18 Feb 2012 22:24:25 +0000</pubDate>
		<dc:creator>imateski</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://synthesisinteractive.com/?p=52</guid>
		<description><![CDATA[Projects require creative thinking, but occasionally, there is a need of out of the box thinking. We&#8217;ll post various projects as Case Studies for work we&#8217;ve done that required some unusual approach to complete.]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter" 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" alt=" Out of the Box Development and Marketing Solutions"  title="Out of the Box Development and Marketing Solutions" /></p>
<p>Projects require creative thinking, but occasionally, there is a need of out of the box thinking. We&#8217;ll post various projects as Case Studies for work we&#8217;ve done that required some unusual approach to complete.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.synthesisinteractive.com/case-studies/out-of-the-box-development-and-marketing-solutions.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Portfolio</title>
		<link>http://www.synthesisinteractive.com/portfolio/portfolio.html</link>
		<comments>http://www.synthesisinteractive.com/portfolio/portfolio.html#comments</comments>
		<pubDate>Sat, 18 Feb 2012 20:50:43 +0000</pubDate>
		<dc:creator>imateski</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://synthesisinteractive.com/?p=30</guid>
		<description><![CDATA[Take a look of some of the completed showcase projects that the members of Synthesis Interactive have completed.]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-50" title="check out our portfolio od web design,development and marketing services" src="http://synthesisinteractive.com/wp-content/uploads/2012/02/practica-icons-256-4.png" alt="practica icons 256 4 Portfolio" width="256" height="256" /></p>
<p>Here&#8217;s a sample of our projects. They&#8217;re separated in categories, so you can easier find what you really need.</p>
<p>For a complete portfolio of each of the teams, please view their respective portfolio pages:</p>
<p><a href="http://www.webmaxformance.com/portfolio/" target="_blank">WebMaxFormance Portfolio</a></p>
<p><a href="http://www.dreams.com.mk/" target="_blank">Dreams Development Portfolio</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Development and Mobile Development for Integrated Marketing</title>
		<link>http://www.synthesisinteractive.com/development/web-development-and-mobile-development-for-integrated-marketing.html</link>
		<comments>http://www.synthesisinteractive.com/development/web-development-and-mobile-development-for-integrated-marketing.html#comments</comments>
		<pubDate>Sat, 18 Feb 2012 20:17:34 +0000</pubDate>
		<dc:creator>imateski</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[custom CMS]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[ios]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://synthesisinteractive.com/?p=20</guid>
		<description><![CDATA[Web and mobile development for your company’s needs is a crucial step in your web and mobile presence. Your web and mobile platform should be designed in such a way that it does what you need right now, but it also needs to be flexible enough to both allow and stimulate business growth. Our development <a href='http://www.synthesisinteractive.com/development/web-development-and-mobile-development-for-integrated-marketing.html' class='excerpt-more'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-43" title="web and mobile development services" src="http://synthesisinteractive.com/wp-content/uploads/2012/02/applescript_utility.png" alt="applescript utility Web Development and Mobile Development for Integrated Marketing" width="256" height="256" /></p>
<p>Web and mobile development for your company’s needs is a crucial step in your web and mobile presence. Your web and mobile platform should be designed in such a way that it does what you need right now, but it also needs to be flexible enough to both allow and stimulate business growth.</p>
<p>Our development solutions are based on solid research of the market you’re in, as well as your company’s current and future needs. Based on this research, the Development Team gets a clear List of Requirements and Wishes which serves as a skeleton of the development process. Please read through the steps we take to ensure a top quality web and mobile platforms for your business needs.</p>
<h2>Customized Content Management System – cCMS</h2>
<p>When the developers get the List of Requirements and Wishes, they develop a matching database and engine that will drive your website. This first step is establishing the customized content management system for your website. In this stage we build in elements such as subscription management, ecommerce options, connectivity, the back-end user interface and so on.</p>
<h2>UI Development</h2>
<p>With the back-end finished, the next step in developing a highly effective website is creating the User Interface that will match the pre-defined and targeted user experience. This means that what the Research team has established as a desired user experience during their browsing is now matched with a matching functionality of the site’s navigation functionality, the way your site manages images and video, how the signup works and so on.</p>
<h2>Web Development</h2>
<p>When the platform and back-end of the cCMS is finished, the developers team moves on to integrating the HTML/CSS front-end of the website with the cCMS. This means that what the design team has done from a visual perspective now gets grafted onto the web engine to create a functioning website with active menus, icons, homepage elements and so on. This is where everything comes together and the site is a finished product, ready to be populated with texts, images and video.</p>
<h2>E &#8211; Commerce Solutions</h2>
<p>If you intend on running an ecommerce site, our development team will extend the cCMS into a customized ecommerce solution tailor-made for your business needs. The added value of owning your own hand-coded ecommerce platform is that it is inherently secure so you don’t have to worry too much about security. Also, a tailor-made platform will work a lot faster than any other adapted ecommerce software. Lastly, the hand-coded approach means the platform is adjusted to your ecommerce needs, not the other way around. Having this added flexibility really pays off on the long run.</p>
<h2>Mobile Apps &#8211; Android and iOS</h2>
<p>Nowadays, the new buzz word is Go Mobile. Mobile for us today is what the Web was back for the 1990es. If you don’t go mobile, you’ll be left behind. Our development team will build any mobile application your business needs, whether it’s an Android or iOS platform you’re interested in.</p>
<p>&nbsp;</p>
<p>Web and Mobile development is a big part of your long term online success. Getting things right the first time means you save endless hours of frustration, cut long term development and maintenance costs, and while your competition is learning through errors, your business grows thanks to a dedicated and high quality website and mobile apps.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great Web Design for Successful Web Presence of Your Business</title>
		<link>http://www.synthesisinteractive.com/design/great-web-design-for-successful-web-presence-of-your-business.html</link>
		<comments>http://www.synthesisinteractive.com/design/great-web-design-for-successful-web-presence-of-your-business.html#comments</comments>
		<pubDate>Sat, 18 Feb 2012 20:14:50 +0000</pubDate>
		<dc:creator>imateski</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[customized facebook page]]></category>
		<category><![CDATA[customized twitter]]></category>
		<category><![CDATA[email newsletter design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[user experience research]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://synthesisinteractive.com/?p=18</guid>
		<description><![CDATA[Our graphics design services rely on solid marketing analysis and draw from the strategies for brand persona development and is very conscious of your business’ target market. The goal of our design solutions is to capture the attention of visitors and help them engage with your website, so that your business can get tons of <a href='http://www.synthesisinteractive.com/design/great-web-design-for-successful-web-presence-of-your-business.html' class='excerpt-more'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-34 aligncenter" title="designing websites and printed materials for successful businesses" src="http://synthesisinteractive.com/wp-content/uploads/2012/02/Art_Artdesigner.lv_.png" alt="Art Artdesigner.lv  Great Web Design for Successful Web Presence of Your Business" width="253" height="286" /></p>
<p>Our graphics design services rely on solid marketing analysis and draw from the strategies for brand persona development and is very conscious of your business’ target market. The goal of our design solutions is to capture the attention of visitors and help them engage with your website, so that your business can get tons of business leads from the website.</p>
<p>Below is the process of full-service graphics design that ensures a consistent look and feel in all your marketing and advertizing materials, so your brand is clearly recognizable.</p>
<h2>Logo &amp; Identity</h2>
<p>With a clear understanding of your brand persona and target audience, our design team crafts several logo mockups and then we all get together to see which one has the strongest potential of communicating your brand’s values and character, and which one is most appealing to your target audience. When we agree on a mockup, the design team develops a working version of the logo around which then we build the graphical identity of your brand.</p>
<h2>Corporate Styleguide</h2>
<p>With the graphical identity in place, the Art Director develops a Corporate Styleguide, which defines how the design team will use the graphical identity elements throughout the site. This ensures that your brand gets a consistent look and feel wherever you want to use it.</p>
<h2>Print &amp; Communication</h2>
<p>With the Corporate Styleguide in place, our design team develops mockups that will communicate your brand’s values in printed form so that your off-line marketing and advertizing conveys the same message your business communicates with its web presence.</p>
<h2>Icon Design</h2>
<p>With the platform in place, our designers move into specifics. We never use off-the-shelf graphical elements because they diminish the communication potential of your web or print materials. We dedicate a lot of attention to create proprietary icons that are in sync with the overall design standards of your web and print presence.</p>
<h2>UX Design</h2>
<p>When we get the icons in place, next phase is constructing the User eXperience. This basically means we’re designing your website around the desired emotional response in your target audience. Your brand persona and your target audience is a one in a million combination, and it requires a matching design. You’ll get a fine-tuned graphical design that is unique for your business.</p>
<h2>Web Design</h2>
<p>After we have the UX, our design team moves on to fleshing out your website with all the needed elements such as icons, company logo, matching colors shapes and forms, matching typography etc. The final outcome are screenshots of how the homepage and individual pages in your website will look like.</p>
<h2>PSD to HTML/CSS</h2>
<p>When the screenshots are complete, our design team works with the web development team and they “slice up” the Photoshop files into working HTML/CSS version, which is the theme or skin of your website. Once this is done, the skin (aka front-end) is tied up with the admin part (back-end, our custom CMS) and your website is finished and ready for populating with text and images.</p>
<h2>Social Branding (Facebook Fan Page, Twitter theme)</h2>
<p>When the website is complete and ready for filling up with content, it’s passed on to the Research and Marketing department where our copywriters do their thing with content development. In the meantime, the graphics team uses the Corporate Styleguide and creates your brand’s social face. We focus on developing Facebook fan page design and Twitter theme design that will match your brand, and the demographic profile of people most interested in your brand. This ensures that your brand is recognizable in social mediums as well as being sensitive to the different communication styles that are established on Facebook and Twitter.</p>
<h2>Newsletter Design</h2>
<p>If you want to run an email campaign or publish weekly newsletters (and we strongly suggest that you do), our design team will create newsletter skins that you can use in your mailing campaigns. Email is very important and perhaps the most effective tool of extending the Customer Lifetime and improving the Profit-per-Client rate. With your branded email campaign you will easily improve your business profitability without creating a drain on your marketing budget.</p>
<p>&nbsp;</p>
<p>In a nutshell, this is the process we go though in creating an outstanding design that is both beautiful and effective for your business.</p>
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		<title>Complete Online Marketing Services For Your Business</title>
		<link>http://www.synthesisinteractive.com/marketing/complete-online-marketing-services-for-your-business.html</link>
		<comments>http://www.synthesisinteractive.com/marketing/complete-online-marketing-services-for-your-business.html#comments</comments>
		<pubDate>Sat, 18 Feb 2012 20:09:04 +0000</pubDate>
		<dc:creator>imateski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[swot analysis]]></category>
		<category><![CDATA[user experience research]]></category>

		<guid isPermaLink="false">http://synthesisinteractive.com/?p=16</guid>
		<description><![CDATA[Optimize your web presence with smart SEO, Social Media Marketing, Email Marketing, and couple it with optimized User Experience on-site.]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-44" title="Get found on the web with excellent SEO services" src="http://synthesisinteractive.com/wp-content/uploads/2012/02/I-love-Icons-cinema-small.png" alt="I love Icons cinema small Complete Online Marketing Services For Your Business" width="256" height="256" /></p>
<p>When you decide to work with us, your project gets in the Research and Marketing Department. Our research team will go through a process of highly targeted research and come up with a concept for your web presence. This Web Presence Platform covers everything from site functionality, to copywriting, to on-going marketing on the Web and off-line too. Read more to see how the research process works for your business.</p>
<h2>SWOT Competitors Analysis</h2>
<p>It all starts with probing the competition. Your web presence must be aligned in such a way that it will excel in areas where competitors are doing a good job, and do a great job where competitors fall short. Our research team will go through the numbers and come up with Positioning Requirements that are needed for your web presence to always be one step ahead of competitor websites.</p>
<h2>Ideal Client Persona Development</h2>
<p>Once we sketch out the Positioning Requirements, we do another research to find out what the target audience is. Using the research data, we then develop an Ideal Client Persona. This will be your Joe and Mary Smith, the imaginary people who represent the ideal customers of your business, how they think, how they use the Web, and how they make purchasing decisions.</p>
<h2> Brand Persona Development</h2>
<p>With the Positioning Requirements and Ideal Client Persona in place, we then go on to develop a Brand Persona, which is basically creating a recognizable character for your web presence. Depending on the positioning requirements and the ideal client persona, your website will need the appropriate personality and communication style so that it converts as much visitors as possible into loyal clients. This will help your business align its message and communication style so it creates the extra nudge needed for the Ideal Client to move beyond the “just looking” phase and make a purchasing decision.</p>
<h2>Search Engine Optimization – SEO</h2>
<p>After we’ve defined your brand persona, how it’s positioned on the market and what is your target audience, we move on to analyze search patterns to define your website’s primary keywords that are profitable. This research will yield a list of key phrases that we will later use in your website’s Site Structure, Content Marketing Strategy and Paid Advertizing.</p>
<h2>Content Development Strategy (Copywriting for Web)</h2>
<p>With the keyword list in place we move on to establishing the Content Development Strategy. As over 80% of all traffic is from Search, we will write great content that will help your website draw tons of traffic from search engines without you paying a dime for that traffic.</p>
<p>Writing content that is interesting both for people and search engines is both art and science, and we’ve got them both covered. The key here is that we will focus on actionable keywords, so that your website doesn’t just act like Wikipedia (giving info for free), but will have the potential of guiding people through the purchase decision making.</p>
<h2>Copywriting for Print</h2>
<p>For your off-line marketing and advertizing needs we will also create content that is suitable for print. Unlike many others, we won’t just copy texts off the website and slap them on a brochure, because people consume content differently on the Web, and differently from printed materials.</p>
<h2>Social Media Marketing</h2>
<p>Social media is becoming the most effective tool for brand recognition and finding new clients. With our research-based social media presence strategy, your web presence will perform in top efficiency, regardless if you want an in-house training or you opt for outsourced social media activity.</p>
<h2>Email Marketing</h2>
<p>Last but not least in the process of establishing a strong web presence, we will develop an Email Marketing Strategy for your business. Email is probably the best way of keeping your clients coming back to you. With a well developed newsletter design and newsletter content, you will greatly expand the customer lifetime and profit per customer. It takes 7 times more resources to gain a new client than keeping one for a long time. No wonder that twenty years after conception, email is still one of the best business tools on the web.</p>
<p>&nbsp;</p>
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