When you decide to work with us, your project gets in the Research and Marketing Department. Our research team will go through a process of highly targeted research and come up with a concept for your web presence. This Web Presence Platform covers everything from site functionality, to copywriting, to on-going marketing on the Web and off-line too. Read more to see how the research process works for your business.
SWOT Competitors Analysis
It all starts with probing the competition. Your web presence must be aligned in such a way that it will excel in areas where competitors are doing a good job, and do a great job where competitors fall short. Our research team will go through the numbers and come up with Positioning Requirements that are needed for your web presence to always be one step ahead of competitor websites.
Ideal Client Persona Development
Once we sketch out the Positioning Requirements, we do another research to find out what the target audience is. Using the research data, we then develop an Ideal Client Persona. This will be your Joe and Mary Smith, the imaginary people who represent the ideal customers of your business, how they think, how they use the Web, and how they make purchasing decisions.
Brand Persona Development
With the Positioning Requirements and Ideal Client Persona in place, we then go on to develop a Brand Persona, which is basically creating a recognizable character for your web presence. Depending on the positioning requirements and the ideal client persona, your website will need the appropriate personality and communication style so that it converts as much visitors as possible into loyal clients. This will help your business align its message and communication style so it creates the extra nudge needed for the Ideal Client to move beyond the “just looking” phase and make a purchasing decision.
Search Engine Optimization – SEO
After we’ve defined your brand persona, how it’s positioned on the market and what is your target audience, we move on to analyze search patterns to define your website’s primary keywords that are profitable. This research will yield a list of key phrases that we will later use in your website’s Site Structure, Content Marketing Strategy and Paid Advertizing.
Content Development Strategy (Copywriting for Web)
With the keyword list in place we move on to establishing the Content Development Strategy. As over 80% of all traffic is from Search, we will write great content that will help your website draw tons of traffic from search engines without you paying a dime for that traffic.
Writing content that is interesting both for people and search engines is both art and science, and we’ve got them both covered. The key here is that we will focus on actionable keywords, so that your website doesn’t just act like Wikipedia (giving info for free), but will have the potential of guiding people through the purchase decision making.
Copywriting for Print
For your off-line marketing and advertizing needs we will also create content that is suitable for print. Unlike many others, we won’t just copy texts off the website and slap them on a brochure, because people consume content differently on the Web, and differently from printed materials.
Social Media Marketing
Social media is becoming the most effective tool for brand recognition and finding new clients. With our research-based social media presence strategy, your web presence will perform in top efficiency, regardless if you want an in-house training or you opt for outsourced social media activity.
Email Marketing
Last but not least in the process of establishing a strong web presence, we will develop an Email Marketing Strategy for your business. Email is probably the best way of keeping your clients coming back to you. With a well developed newsletter design and newsletter content, you will greatly expand the customer lifetime and profit per customer. It takes 7 times more resources to gain a new client than keeping one for a long time. No wonder that twenty years after conception, email is still one of the best business tools on the web.
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